Why is Social Media a "Must-Have" for your business?

Social Media has taken off like a rocket and is a powerful marketing and promotion tool, which you must not miss out on. This is a great way to get new clients and exposure to your business. Social Media is here to stay. It’s the new word of mouth machine that drives customer perceptions and purchasing decisions.

In October 2011, Social Networking ranked as the most popular content category in worldwide engagement, accounting for 19 percent of all time spent online. Nearly 1 in every 5 minutes spent online is now spent on social networking sites – a stark contrast from when the category accounted for only 6 percent of time spent online in March 2007 (source comScore Media Metrix)

It is now one of the essential strategies for building a business online and driving a large amount of traffic to your website.

Here's Why You Can't Ignore Social Media Any Longer...

  •  79% of all businesses across the world use at least one form of Social Media and an estimated 20% now use a combination of Twitter, Facebook, You Tube, Pinterest and Blogs!
  •  A third of adults post at least once a week on social sites.
  •  There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week via social network sites.
  •  More than 700,000 local businesses have active Pages on Facebook.
  •  59% of social media users say a company’s social media activities make the company appear “accessible and responsive”
  •  64% of social media users want to see companies use social media for customer services.
  •  51% of Facebook users say they are more likely to buy a product after becoming a fan of the product developer's Facebook page.
  •  81% of businesses use social media to market to new customers. Of those, 86% use Facebook, 41% use LinkedIn and 33% use Twitter.
  •  About 50% of businesses gained new customers in 2011 from Facebook and Twitter, up from about 4% in 2010.
  •  Facebook recently announced that they will soon reach over 1 bn users worldwide with 50% of active users logging in each day.
  •  Twitter now has 100m user accounts and around 50m tweets per day.
  •  LinkedIn has over 130m members worldwide and Flickr now hosts more than 4bn business images.
  •  Google+ is predicted to have 400m users by the end of this year.

Benefits of Social Media:

1. Free Traffic – strong and effectively managed social media presence can drive free traffic to your website and create valuable links from authority websites.

2. SEO – Facebook, Twitter, LinkedIn have high Page Rank. This means that in terms of the search engines, like Google and Bing, they carry authority and therefore get a great ranking in search results. Having a well optimized social media profile on Facebook or LinkedIn can help you command search result places for your brand name or search terms related to your business, providing more ways for clients to get in contact with you.
3. Online Presence - businesses are now using social media sites to promote products and services and grow their brand awareness. People now talk about brands and products on social media sites.

4. Lead Capturing - social media can be used as a contact capturing tool to build a list of people in your market / niche who you can promote your products or services too.

5. Promoting products – either own products or affiliate products to list of followers that you have built.

6. On-line Shop – your Facebook business page can be transferred to an on-line shopping cart system and you could tap in to millions of new clients worldwide instantly.

Creating and maintaining a presence on Social Media sites is a time consuming process:

You need to:

  • Create your accounts.
  •  Maintain your accounts.
  •  Frequently add fresh content.
  •  Accept friend's requests and look for new ones to grow your list.
  •  Respond to questions asked.
  •  Interact with your community on daily basis.
  •  Customize your accounts to make the niche / market specific.
  •  Build a relationship with your online community.
  •  Monitor generated traffic.
  •  Create opt in boxes.
  •  Create and manage promotions.
  •   Manage ads.

 

Making the most of social media requires regular activity. That’s where we come in. Here at Apps Volcano the expert team of social media consultants provides complete social media solutions that generate a positive return on your investment.

We focus on the following 5 main social media sites:

To see a sample of Facebook profile manage by us click on the cover of our recent client:

 

Social Media Management service includes:

1. Social media infrastructure setup:

 

Your Facebook Account Setup
Custom Facebook Tabs (E-shop, Opt in box e.t.)
Custom Facebook Graphics (cover, logo)
Integration of your blogs with Facebook
Integration of YouTube, LinkedIn, Flickr and Twitter with your Facebook
Joining relevant to your niche groups
YouTube Account Setup
Custom YouTube Graphics (background, logo)
Uploading your videos (up to 10 videos)
Integration of your Facebook, Twitter and Orkut with YouTube
 Twitter Account Setup
Custom Twitter Graphics (Background, logo)
Integration of your LinkedIn, Google and Pinterest with Twitter
Flickr Account Setup
Integration of Flickr with your other social media sites
LinkedIn Profile Setup
Integration LinkedIn with your WP blog
Connection with 10 relevant to your niche groups
Surprise Bonus
The one time setup cost: £270

 



The next phase is the actual social media campaign where these assets are brought to life:

2. Monthly Social Media Campaign:

Monday to Friday Facebook Posts to promote your business. (You can provide posts or we will create them)
Growing your "likes" on your profile each month – 100+ per month
Conduct polls on Facebook
Respond to Fan-initiated conversations/wall posts on Facebook
Monday to Friday Twitter Tweets with links back to your website
Growing your list of followers each month, 100+ per month
Respond to Fan-initiated conversations/Tweets on Twitter
Follow 100s of Targeted Twitter Users per month
YouTube Channel posts
Commenting on others videos using yours videos
LinkedIn Account updates and joining 5 relevant groups each month.
Post Photos on Flickr Account
Monthly reporting
Monthly payment £295/month

 

 

 

How do I get started?

 For all of our packages to get started simply sign up using the Add to cart button. Write down your transaction ID and create a support ticket about Social Media Marketing. 

If you require a different type of social media package please contact us. We will be happy to tailor your custom package for you.